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About Us
OUR STORY
1. The Beginning
What began in 1971 by our founder Mr. T.P. Velsamy with just one wooden chekku and a whole lot of conviction is now an infamous oil brand in the heart of Tamil Nadu. At a time when oil blending was the norm, he stood his ground on one simple value- if it isn’t 100% pure, it isn’t VVR. Within a decade the brand grew silently adding rice to its portfolio and soon became a common household name known for trust, quality, and unmatched purity, not through slogans but through sincerity.
3. Our Promise Lives On
Today, Mr. V. Vibin Chakkaravarthy and Mr. V. Naveen Chakkaravarthy, the third generation continues to uphold the legacy while switching to advanced cold-press machinery, automating the rice units, and expanding digital and global presence. Even after five decades of business one thing has never been compromised -VVR’s Standards. And that’s how we plan to carry this legacy forward, one honest drop and one trusted grain, at a time.
2. A Legacy
When Mr. Velsamy passed away unexpectedly, the then teenagers Mr. V. Karunakaraja and Mr. V. Vaikundaraja. inherited a promise to earn people’s trust. Slowly, VVR’s oils and rice reached new towns, new states, and even new shores, as the brothers built strong export networks connecting VVR to the UAE, Europe, and the US.
3. Our Promise Lives On
Today, Mr. V. Vibin Chakkaravarthy and Mr. V. Naveen Chakkaravarthy, the third generation continues to uphold the legacy while switching to advanced cold-press machinery, automating the rice units, and expanding digital and global presence. Even after five decades of business one thing has never been compromised -VVR’s Standards. And that’s how we plan to carry this legacy forward, one honest drop and one trusted grain, at a time.
MILESTONES
1971 — The Beginning
Mr. Velsamy starts VVR Oilwith a single wooden chekku in Tirunelveli
1982 — The Roots
Begins rice manufacturing, sourcing paddy directly from farmers to ensure quality.
1993 — Expanding Horizons
VVR grows beyond Tirunelveli, reaching neighbouring districts and Kerala.
1997 — Modernising Tradition
Upgrades to advanced technology, blending modern efficiency with timeless cold-press purity.
2008 — Beyond Borders
Steps into the export market, building strong trade ties in the UAE, Europe, and USA.
2020 — Resilient & Reinvented
VVR sharpens operations through digital transformation & enhanced quality during the pandemic.
Our Milestones
1982 — The Roots
Begins rice manufacturing, sourcing paddy directly from farmers to ensure quality.
1997 — Modernising Tradition
Upgrades to advanced technology, blending modern efficiency with timeless cold-press purity.
2020 — Resilient & Reinvented
VVR sharpens operations through digital transformation & enhanced quality during the pandemic.
1971 — The Beginning
Mr. Velsamy starts VVR Oil with a single wooden chekku in Tirunelveli.
1993 — Expanding Horizons
VVR grows beyond Tirunelveli, reaching neighbouring districts and Kerala.
2008 — Beyond Borders
Steps into the export market, building strong trade ties in the UAE, Europe, and USA.
OUR CORE VALUES
Guided by Tradition, Driven by Trust
Our real story began from our people, our soil, and our roots. We learned the craft from those who grew it before dreaming of exports and fancy packaging, because our decisions are not made from spreadsheets but with our people around. We always uphold the simple value of good food made the right way, even if it takes longer.
Mission
To uphold our legacy of purity by crafting oils and rice that embody trust, taste, and tradition. We strive to deliver uncompromised quality sourced from farmers of Tirunelveli to kitchens across the globe. Every product is made by blending modern technology with traditional knowledge to reflect care, authenticity, and the essence of South Indian living.
Vision
To make VVR a globally recognised brand known for its quality, commitment and values. We aim to grow from a regional favourite to a trusted global food brand that carries the warmth of a Tamil kitchen to tables around the world.
MISSION
To uphold our legacy of purity by crafting oils and rice that embody trust, taste, and tradition. We strive to deliver uncompromised quality sourced from farmers of Tirunelveli to kitchens across the globe. Every product is made by blending modern technology with traditional knowledge to reflect care, authenticity, and the essence of South Indian living.
